Westward
#brand-identity #case-study
Role: Sole Designer
Tools Used: FigmaThis case study began with a random brief for a bedding brand named Westward, with a color palette drawn from a photo of a vintage soap dispenser. I developed the identity from that image, combining deep red, sage green, and mustard yellow with the Fenix typeface. The project includes an embroidered pillow and campaign concepts that pair modern comfort with minimalist photography.